TNT Hotshots winner

TNT Hotshots runner up

Where are they now?

Strategy Think book 2 - Where are they? Profile 2009

To read the full interview click here.

Creative Review: Distracted Outsider

Click here to read more.

Hotshots Winner

Winner of the TNT magazine weekly Photo Competition.

TNT hotshots winner

Published in the TNT Magazine.

Christchurch Designers Win Top Awards

Christchurch designers proved once and for all that you don’t have to be in Auckland to do good design, scooping an impressive 17 awards at this year’s national BeST Design Awards – New Zealand designs equivalent of the Oscars.

Strategy Design & Advertising, led by Design Directors Guy Pask and Douglas Maclean, won gold in the Environmental Graphics category for their innovative promotional campaign Giacometti Shadows, which saw “shadows” of famous 20th Century artworks sprouting up all over Christchurch earlier this year to draw attention to the Christchurch Art Gallery’s Giacometti exhibition.

Guy Pask said the gallery’s limited budget invited a fun, low-cost campaign for maximum effect. “The creative team made 10m tall vinyl silhouettes of Giacometti’s Walking Man and Standing Woman and attached them to the gallery’s facades, which created large scale shadows across the entrance foyer.”

They also created similar shaped shadows all around the city. “Anywhere we could find a lamp post or anything that would lend itself to being brought into the campaign we used – including the city’s bronze corgi sculptures.” The judges said the entry demonstrated the power of a good idea well executed.

Gold at NZ Design Awards 2007

The Giacometti Shadows campaign won Gold for Environmental Graphics and a Bronze for Visual Communication at the New Zealand Design Awards.

Silver Clio at International Advertising Awards

Silver Clio awarded for the Giacommetti 'shadows' campaign for the Christchurch Art Gallery, Environmental Graphics 2007 Clio awards held in Miami, USA. One of only 9 Silver Clios in the design catergory (The Clios are the world's oldest and most respected advertising and design awards, and this year attracted more than 20,000 entries from over sixty countries).

At the Museums Australia Publication Design Awards (MAPDA) in Canberra on 17 May, the Gallery won several awards. Bulletin won the MAPDA award for the best magazine of 2006. Giacometti and Cecil Beaton campaigns won the corporate branding award and a special judges award for work with the Gallery’s brand and identity.

087 Design a magazine in a week

Week 45 - 2 Movember 3rd - 10th

This was going to be one of the ultimate design challenges - design an entire magazine in a week. With a lot of very good planning at the start and great art/editorial direction (returning to the old type specifications, a decision to strip back the design and give the artwork space to breath). It ended up being a lot easier/ less stressful than I expected. There was still a great lack of sleep on my behalf but it turned out really well and I am very proud. It also features my first cover shot (taken in the storeroom with a very hot lamp in one hand and my digital camera in the other).

Comfort: Sleep, time and procrastination

UPDATE: I have just been informed my "Giacometti Shadows" campaign won a sliver clio in the Design / Environmental Graphics Clio Awards held in Miami, USA. (The Clio Awards are the world’s most recognized international advertising awards competition. Founded in 1959 to celebrate creative excellence and innovation in advertising, the Clios inspire and pay tribute to one of the most interesting and influential art forms in modern culture. Known for its world-class juries made up of 113 experts from 62 countries, the Clio Awards focus on creative work in the fields of advertising and design. Last year the awards received over 20,000 entries. This year there are less than 900 finalists in total... only some of whom will receiver Bronze, Silver or Gold Clio’s. There are only 41 design finalists.)

037 Artist Photoshoot

Week 16:2 

I volunteered to take a photo for the Christchurch Art Gallery Bulletin magazine because the current photographer was going to be away. Having never done a ‘professional’ photo before it was a daunting task ahead. To add to this I had heard the artist was a little reticent and I knew the high standards I had to aim for. Well it had everything. From an Artist who didn't really want his photo taken to my photos getting lost then found, then lost again only to turn up a day later (trust me I thought it would never happen). Check out the results above.

Comfort: You only have on chance to get a great shot.